Project #ChangeOurPerception

What comes to mind when you see the word “Mexico”?

1. Drugs? Partying? Politics?

2. How about whale watching? Gourmet food? Safe beaches?

Chances are that you pictured the first line before the second line. These days, the media is giving Americans a terrible idea of Mexico. Here is an excerpt from Cheryl Butner’s and my post:

“Tourism in [Mexico] is actually really interesting. With the American tourists being scared away for several years now because of what our media is telling them, there have been the obvious really bad consequences, like any businesses related to tourism are struggling to stay open, if they haven’t closed already. But there has been a positive side to this too, in my opinion. As an example, I’ve been going to Tijuana for over 20 years. Before all the drug wars in Mexico and economy crashing in the US, it was pretty much like you would see in the movies, a lot of gringos going down there to drink, party, pick up prostitutes, get drugs (legal and illegal), and little kids on the streets begging for money. Now that the American tourists are pretty much gone, Tijuana has really cleaned up and is actually starting to be known as a cultural and food capital. Many newspapers, blogs, etc. have written about how Tijuana is a new gourmet food destination and even some of the shows on the Food Network and Travel Channel have featured Tijuana. Plus the economy in other parts of Mexico (particularly in the big cities) was not as hard-hit as the US was, so the numbers of Mexicans traveling and vacationing in their own country is way up, which is really great. So you see some of this in the Upper Gulf towns as well, especially with more Mexicans vacationing there now than there used to be. Hopefully the number of Mexican tourists will continue to grow to help make up for the drastically reduced numbers of American tourists, which will probably stay really low for a long time.

All of this makes me wonder if, in cities like Tijuana anyway, the American tourists had more of a negative influence than a positive one. Hopefully after Mexico gets control over the drug problems and is able to overcome this unwarranted stigma of being a dangerous country, it will be able to reinvent its image and get away from being known by Americans as a wild party destination, because the country has so many diverse and incredible experiences to offer tourists. It’s already starting in Tijuana, so hopefully the positive changes will continue.”

I am trying to start a new campaign to get more tourists to view Mexico as the pristine, calm food and animal paradise that it has become, as opposed to the drug-filled war field that our media makes it out to be.

If tourism can go up in Mexico, many more successful businesses can be run, giving less need for gillnet fishing in the Gulf of California. If we want to save the Vaquita, there needs to be incentive for the fishermen to stop fishing, and this is the best incentive there is.

It’s time to #ChangeOurPerception.



Increasing awareness

Today I finished reading the North American Conservation Action Plan (NACAP) for the Vaquita. You can read it online here: (the English section starts on page 48).

It is a very in-depth paper from 2008 with extremely important and relevant information. It reaches a similar conclusion to many other papers in that the fishermen are willing to help the Vaquita as long as they do not lose their income for it and their families can still be sustained. Basically the entire world wants to help the Vaquita, including the fishermen, so really all that needs to be done is our governments work together to complete all of the goals required to save it before time runs out.

I was particularly interested in the matrix provided on pages 76-79 that charts all of the priorities for saving the Vaquita, as of 2007, according to the CEC. Many of the things listed have already been done, which is promising. Below is the section for increasing awareness, with the first box containing the action, the second showing the priority (more ! = more important), and the third showing the time frame. I am really excited to try to help make these things happen, and I am sure the Muskwa Club will play a crucial role in these endeavors. All of these things are past their due date, but that does not mean they shouldn’t be done. Earlier in the paper it states, “The [conservation] sector also stressed the value of having information flow smoothly among the various sectors [fishing, aquaculture, tourism, and conservation] so that problems can be identified and solutions sought in a timely, efficient manner.” This idea is extremely similar to the Muskwa Club’s idea of the Vaquita Preservation Alliance, which I will write about once the details are figured out after the Muskwa Club – American Cetacean Society Los Angeles meeting on October 25.

(Click the chart if the words are too small.)

Increasing awareness