The 97 Effect

meme

We live in a technological world. Smartphones run in our blood, and social media in our minds. Nowadays you can’t walk around without seeing someone posting a picture on Instagram or Tweeting about their brunch. Because this is what I have grown up with, it seems completely normal to me. But for many adults, this stuff must be equally intriguing, confusing, and infuriating. But love it or hate it, one thing is undeniable…

The internet is taking over.

And without the immense reach and power of social media, literally everything I do relating to the Vaquita would be impossible.

I learned about the Vaquita online, as I’m sure 99% of the people that know about the Vaquita did. I then got into contact with some Vaquita experts through email. Then, in 2011, I started this website, albeit with low expectations. Since then, countless opportunities have come up for me because of this blog, the best example being the Muskwa Club finding me. And social networks are even more effective.

I check Facebook and Twitter every day, and I am increasingly amazed by the impact the Vaquita is causing. Literally millions of people are learning about and being touched by the Vaquita’s story every day, especially recently. It’s almost like every day is a Vaquita Tweetstorm.

Every major news outlet has covered the Vaquita’s predicament, and it really is beginning to get in the pop culture limelight. It’s a shame it took there being only 97 (possibly only 88 now) Vaquitas left for this kind of attention to occur, but better late than never, right? The number 97 seems to really speak to people, which I am coining ‘the 97 Effect.’ And I am confident that all this recent exposure and outcry towards the Mexican government is what pressured them into creating the new ban (see previous post).

Here are just a few examples of the Vaquita’s newfound fame:

Clipping

Above is an example of news sources’ recent interest in the Vaquita. Maybe the number 97 has some magical qualities?

iFunny

Here is a screenshot from the Featured section of the extremely popular app, iFunny, featuring Save the Whales’ photo of a Vaquita model in a net. Notice how many likes and comments it already has (it was quite entertaining reading some of the 7,096 replies)!

QuizUp

I was very excited to see my favorite app, QuizUp, have a trivia question about the one and only Vaquita in the Aquatic Life topic! (I think I know the answer). 😉

WWF Together

This screenshot is from the iPad app WWF Together, which is quite the immersive spectacle. This free app really makes you feel like you are in another world, both visually and sonically. If you have an iPad, this one is a no-brainer.

So thanks to the 97 Effect, the Vaquita is skyrocketing into fame. Using this exposure as a springboard, let’s make 2015 the best year yet for the Vaquita! A great start is donating to VIVA Vaquita (link in the top of the right sidebar, click on the baby Vaquita being carried). Thank you.

© Aidan Bodeo-Lomicky

© Aidan Bodeo-Lomicky

 

Time for action

97. There are 97 Vaquitas left on this planet. For every Vaquita on earth, there are 82 million people.

To date, nothing that has been done to save them has worked. It is a harsh reality for all of us in the field of Vaquita conservation, and now there is the threat of Totoaba fishing for the Asian black market, which we didn’t think was occurring in substantial amounts anymore.

A big change is necessary if we plan on saving this species. We have been incredibly diplomatic with the fishermen, but obviously it has not been working. We need help from very important people, and we will certainly try our hardest to make that happen. Please read this message from ¡VIVA Vaquita!: http://www.vivavaquita.org/VV_Emergency2014.html.

¡VIVA Vaquita! is requesting that the Mexican Government do everything in its power (and make full use of assistance offered from other countries, such as the United States) to eliminate all gillnet fishing in the Vaquita’s range in the next two months. If this does not happen, we will immediately begin campaigning for a boycott of ALL Mexican seafood products, until such time that the ban is considered to be in effect.

Right now, the most important thing that the general public can do is sign and share this new petition from the Ocean Conservancy:

http://act.oceanconservancy.org/site/MessageViewer?dlv_id=41469&em_id=30824.0

 

Graphic © Joe Dlugo

Graphic © Joe Dlugo

It is vital that everyone shares the Vaquita’s predicament on social media before it is too late. If you have not already, “like” ¡VIVA Vaquita! on Facebook for important updates.

A good example of social media helping a cause is “Changing Hearts, Minds, and Lives.” They are a Facebook group (of which I am a member of) that uses social media to spread the word about important environmental issues, such as the Vaquita.

Countless major news companies have been attracted to the Vaquita’s story, but unfortunately, it’s because of how close to extinction it is. Hopefully this new level of recognition can have a positive impact on the species.

If you live near the Point Vicente Interpretive Center in Rancho Palos Verdes, CA, then please attend their book signing on Saturday, November 8th, from 11:00 am to 1:00 pm. Beth Whittenbury will be representing my book there, so please pay her a visit and buy my book! Thanks so much Mrs. Whittenbury!

Lauri Hamilton has submitted a video for National Geographic’s Expedition Granted program for a chance at a $50,000 grant to go out and film Vaquitas. Please vote for her on September 16 if she is one of the finalists! She used one of my drawings for the video, which I am very thankful for. Here is the link: http://expeditiongranted.nationalgeographic.com/project/the-vaquita-project/.

If we all work together to save the Vaquita, it really does have a chance…

Now is the time for action.